Operations

Vice President of Marketing – Brand Architect & Experience Curator

Natalie Arnone, known professionally as Natalie Davis Arnone, brings bold vision and strategic finesse to her role as VP of Marketing at Journey College Planning. Based in Ohio, Natalie leads with a rare blend of creative intuition and data-driven precision—crafting messaging that resonates, campaigns that convert, and experiences that leave families feeling empowered and understood.

With a background in brand strategy, client engagement, and organizational storytelling, Natalie ensures that every touchpoint reflects JCP’s mission: to make college planning clear, compassionate, and transformative. She’s not just a marketer—she’s a curator of connection, shaping how students and families experience our services from first impression to final decision.

Natalie’s work bridges the emotional and the operational. She aligns closely with leadership to amplify thought leadership, build strategic outreach, and elevate the voices of those we serve. Whether she’s refining a tagline, launching a campaign, or mapping the client journey, Natalie brings heart, clarity, and momentum to everything she touches.

Her belief? Marketing isn’t just about visibility—it’s about value. And at JCP, she’s making sure every message matters.